Before NormatriX existed, we were what our clients are today: managing directors and senior managers in industry, sales and media, responsible for operations, revenue and staff. For up to 20 years.
In our own companies we realised early on that with digitalisation you are better off not waiting until the market forces your hand. So we started building software and IT solutions ourselves and saw the benefit first-hand in our own operations. It quickly became clear that the combination is what matters: bringing project management, software development, sales and marketing together, instead of treating each discipline on its own.
At the same time we kept seeing the same pattern in our network. Business owners were rarely short of ideas, what was missing was the right partner to implement them. Usually the available market solutions were tried out first, only for people to conclude that the products are good in themselves and can do a great deal, they simply do not fit the business. And anyone who introduces them anyway forces their company into somebody else’s way of working.
That is exactly what we are good at, so we turned it into an offering. Today NormatriX, blackforestbytes and Medienagentur Y pool their expertise for the same clients: operational understanding and project management, software development, brand and communication. Not as a loose chain of referrals, but as a practised team with one point of contact.
